Fundamentals of Strategic Planning for Healthcare Organizations
William Winston
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International Management Leadership : The Primary Competitive Advantage
Erdener Kaynak
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Handbook of Cross-cultural Marketing
Erdener Kaynak
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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William Winston
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4x4 Leadership and the Purpose of the Firm
William Winston
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The Aftermath of Reengineering : Downsizing and Corporate Performance
William Winston
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Internationalization of Companies from Developing Countries
Erdener Kaynak
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Teaching International Business : Ethics and Corporate Social Responsibility
Erdener Kaynak
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Strategic Management in Central and Eastern Europe
Erdener Kaynak
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Internationalization of Companies from Developing Countries
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
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New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing Planning in a Total Quality Environment
William Winston
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Managing Sales Professionals : The Reality of Profitability
William Winston
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