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Gary Dessler
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Business Research Methods
Barry (Ole Business School, University of Mississippi) Babin
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Operations Strategy
Nigel Slack
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Principles of Operations Management: Sustainability and Supply Chain Management, Global Edition
Jay Heizer
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Marketing Management
Philip Kotler
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