Attracting Attention : Promotion and Marketing for Tourism Attractions
Andi Stein
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Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales
Jon Mowat
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Innovative B2B Marketing : New Models, Processes and Theory
Simon Hall
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Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies
Christina Inge
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Transforming the B2B Buyer Journey : Maximize brand value, improve conversion rates and build loyalty
Antonia Wade
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Fashion Brand Stories
Joseph H., II Hancock
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Effective Sales Enablement : Achieve sales growth through collaborative sales and marketing
Pam Didner
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Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
Andrew Jenkins
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Agile Marketing : Unlock Adaptive and Data-driven Marketing for Long-term Success
Neil Perkin
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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
Mike Grigsby
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High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
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Next Generation Retail : How to Use New Technology to Innovate for the Future
Deborah Weinswig
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Paul Hague
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Strategy in 3D : Essential Tools to Diagnose, Decide, and Deliver
Greg (Larry and Barbara Sharpf Professor of Entrepreneurship a Fisher
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Accounting for Sustainability
Gunnar Rimmel
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Leading the Customer Experience : How to Chart a Course and Deliver Outstanding Results
Brad Cleveland
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Sustainable Marketing Planning
Neil (Leeds Business School, UK) Richardson
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Managing Luxury Brands : A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
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B2B Customer Experience : A Practical Guide to Delivering Exceptional CX
Paul Hague
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Digital Marketing in Practice : Design, Implement and Measure Effective Campaigns
Hanne Knight
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Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change
Sandy Skees
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Content Marketing Strategy : Harness the Power of Your Brand’s Voice
Robert (Chief Strategy Officer) Rose
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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