Customer Satisfaction Measurement : Kundenzufriedenheitsmessung als Informationsgrundlage des Hersteller- und Handelsmarketing am Beispiel der Automobilwirtschaft
Korte Christian Korte
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«Value-Added Services» als Profilierungsinstrument im Wettbewerb : Analyse, Generierung und Bewertung
Laakmann Kai Laakmann
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Betriebstypenprofilierung in vertraglichen Vertriebssystemen : Eine Analyse von Einflufaktoren und Erfolgswirkungen auf der Grundlage eines Vertragshaendlersystems im Automobilhandel
Wollenstein Stefan Wollenstein
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Koordinationsorientiertes Logistik-Management in Der Textilwirtschaft : Ein Beitrag Zur Ganzheitlichen Optimierung Der Logistik Aus Sicht Der Bekleidungsindustrie
Beate Wojaczek
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