The Brand-Driven CEO : Embedding Brand into Business Strategy
David Kincaid
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The Brand-Driven CEO : Embedding Brand into Business Strategy
David Kincaid
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Competitive Advantage of Emerging Market Multinationals
Peter J. Williamson
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Competitive Advantage of Emerging Market Multinationals
Peter J. Williamson
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Multilatinas : Strategies for Internationalisation
Veneta Andonova
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Working for McDonald's in Europe : The Unequal Struggle
Tony Royle
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Foreign Currency Translation by United States Multinational Corporations : Toward a Theory of Accounting Standard Selection
Dahli Gray
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Foreign Currency Translation by United States Multinational Corporations : Toward a Theory of Accounting Standard Selection
Dahli Gray
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Global Production : Firms, Contracts, and Trade Structure
Pol Antras
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Managing the Multinational Subsidiary : Response to Environmental Changes and the Host Nation R&D Policies
Hamid Etemad
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Managing the Multinational Subsidiary : Response to Environmental Changes and the Host Nation R&D Policies
Hamid Etemad
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Responsible Leadership : Lessons from the Front Line of Sustainability and Ethics
Mark Moody-Stuart
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Responsible Leadership : Lessons from the Front Line of Sustainability and Ethics
Mark Moody-Stuart
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Corporate Diplomacy : Building Reputations and Relationships with External Stakeholders
Witold J. Henisz
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Global Business : Competitiveness and Sustainability
Riad A. Ajami
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Corporate Social Responsibility of Multinational Corporations in Developing Countries : Perspectives on Anti-Corruption
Adefolake O. Adeyeye
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Understanding Multinationals from Emerging Markets
Alvaro Cuervo-Cazurra
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