Cumulative Advantage : How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W Schaefer
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Don't Be Such a Scientist, Second Edition : Talking Substance in an Age of Style
Randy Olson
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Advertising and Promotion
Chris Hackley
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Reputation Matters : How to Protect Your Professional Reputation
Jonathan Coad
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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When the Headline Is You : An Insider's Guide to Handling the Media
Jeff Ansell
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Our Future in Public Relations
Ken (New York University, USA) Kerrigan
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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Leadership Development in Public Relations : Exploring Crucibles of Experience Among Industry Veterans
Marlene S. (Baylor University, USA) Neill
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Strategic Communication and AI : Public Relations with Intelligent User Interfaces
Simon Moore
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Reputation Management Online : America's "Right to Be Forgotten"
Ben (Newman University in Wichita, KS, USA) Medeiros
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Artificial Intelligence, Strategic Communicators and Activism
Lukasz (University of New South Wales, Sydney, Australia) Swiatek
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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Environmental Strategic Communication : Advocacy, Persuasion, and Public Relations
Derek Moscato
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Groundswell, Expanded and Revised Edition : Winning in a World Transformed by Social Technologies
Charlene Li
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