Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Kenneth Clow
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Introduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Emotional Appeals in Advertising Banking Services
Emmanuel (University of Greenwich, UK) Mogaji
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