Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Introduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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