Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Advertising Media Workbook and Sourcebook
Larry Kelley
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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The Ultimate Secrets of Advertising
John Philip Jones
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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Advertising Media Workbook and Sourcebook
Larry Kelley
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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Advertising Organizations and Publications : A Resource Guide
John Philip Jones
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Advertising Organizations and Publications : A Resource Guide
John Philip Jones
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Fables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths
John Philip Jones
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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