Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Advertising Media Workbook and Sourcebook
Larry Kelley
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Advertising Media Workbook and Sourcebook
Larry Kelley
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Advertising Media Planning : A Brand Management Approach
Larry D. (University of Houston, USA) Kelley
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Advertising Media Planning : A Brand Management Approach
Larry D. (University of Houston, USA) Kelley
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