Advertising & IMC: Principles and Practice, Global Edition
Sandra Moriarty
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Advertising & IMC : Principles and Practice
Sandra Moriarty
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Sandra Moriarty
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