Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Emmanuel (University of Greenwich, UK) Mogaji
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Add to BasketEmotional Appeals in Advertising Banking Services
Emmanuel (University of Greenwich, UK) Mogaji
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Add to BasketIntroduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Emmanuel (University of Greenwich, UK) Mogaji
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