Lean Marketing : More Leads. More Profit. Less Marketing.
Allan Dib
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Wonder City of the World : New York City Travel Posters
Nicholas D. Lowry
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Mid-Century Ads. 40th Ed.
Steven Heller
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Belstaff : Our First 100 Years
Charlie Porter
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Badvertising : Polluting Our Minds and Fuelling Climate Chaos
Andrew Simms
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The Attention Economy : A Category Blueprint
Karen Nelson-Field
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Absolute Essentials of Public Relations
Danny Moss
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Market Grooming : The Dark Side of AI Marketing
Sumesh (London South Bank University, UK) Dadwal
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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The Future of Charity Marketing
Sarah-Louise (Oxford Brookes University, UK) Mitchell
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Financial Services Marketing : A Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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The Art of Professional Communication : Strategies that Advance Careers
Daniel Plung
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Digital Media Production for Beginners
Julia V. Griffey
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Corporate Cancel Culture and Brand Boycotts : The Dark Side of Social Media for Brands
Angeline Close (The University of Texas at Austin, USA) Scheinbaum
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Social Media in the Fashion Industry : Fundamentals, Strategy and Research Methods
Patricia SanMiguel
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Augmenting Public Relations : An Introduction to AI and Other Technologies for PR
David Phillips
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Selling and Negotiation Skills : A Pragmatic Approach
Prashant Chaudhary
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Sigmund Freud : A Critical Introduction to Media and Communication Theory
Debra L. Merskin
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