Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
Anubhav (Jaipuria Institute of Management Lucknow, India) Mishra
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Economics and Alcohol : Consumption and Controls
Marcus (President, International Center for Alcohol Policies (I Grant
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Art of the Classic Western Movie Poster
Ed Hulse
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Hanne Elliot Fønss Nielsen
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A Philosophy of Communication of Social Media Influencer Marketing : The Banality of the Social
Kati E. Sudnick
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Branding Trust : Advertising and Trademarks in Nineteenth-Century America
Jennifer M. Black
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Graphis New Talent Annual 2023
B. Martin Pedersen
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice
Karen E. Sutherland
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Advertising Management : Concepts, Theories, Research and Trends
Manukonda Rabindranath
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20th Century Classic Cars
Phil Patton
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Branded Interactions : Creating the Digital Experience
Marco Spies
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All-American Ads of the 80s
Steven Heller
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