Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies
Amanda Sikarskie
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Tangled Goods : The Practical Life of Pro Bono Advertising
Iddo Tavory
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Public Relations in the Nonprofit Sector : Theory and Practice
Richard D. Waters
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Controversies in Contemporary Advertising
Kim B. Sheehan
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Decoding Coca-Cola : A Biography of a Global Brand
Robert (RMIT, Australia) Crawford
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Advertising Creative - International Student Edition : Strategy, Copy, and Design
Tom Altstiel
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Visual Merchandising : In-store Communication to Enhance Customer Value
Karin Zaghi
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