Belstaff : Our First 100 Years
Charlie Porter
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Graphis Advertising Annual 2024
B. Martin Pedersen
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Psychology of Advertising
Bob M. Fennis
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Advertising and Promotion
Chris Hackley
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Digital Marketing : A Practical Approach
Alan Charlesworth
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Advertising : Concept and Copy
George Felton
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Sensory Marketing : An Introduction
Bertil Hulten
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Strategic Integrated Marketing Communications
Larry (Larry Percy Consulting, USA) Percy
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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The Language of Branding : Theory, Strategies, and Tactics
Dawn (Fordham University, New York, NY, USA) Lerman
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Digital Analytics for Marketing
A. Karim Feroz
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Strategic Communication : Campaign Planning
James Mahoney
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