Media Ethics : Cases and Moral Reasoning
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D&AD
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Kenneth Clow
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Commodity Advertising : The Economics and Measurement of Generic Programs
Olan D. Forker
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Handbook of Demographics for Marketing & Advertising : New Trends in the American Marketplace
William Lazer
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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John McDonough
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Roy H. Williams
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Danny Whatmough
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Dorte Nielsen
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