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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More - Book

Strategic Writing : Multimedia Writing for Public Relations, Advertising and More

Angie (The University of Kansas, USA) Hendershot

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£79.99

£66.24

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Advertising and Integrated Brand Promotion - Book

Advertising and Integrated Brand Promotion

Richard (Montana State University - Bozeman) Semenik

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£75.99

£67.65

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Advertising Account Planning : Planning and Managing an IMC Campaign - Book

Advertising Account Planning : Planning and Managing an IMC Campaign

Larry Kelley

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£69.99

£57.78

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Advertising Media Planning : A Brand Management Approach - Book

Advertising Media Planning : A Brand Management Approach

Kim (University of Oregon, USA) Sheehan

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£59.99

£50.56

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Book

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Kenneth Clow

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£67.99

£62.65

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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) - Book

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Chris (University of Cincinnati) Allen

Format: Book (Mixed media product)

£150.00

£138.36

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Effective Advertising : Understanding When, How, and Why Advertising Works - Book

Effective Advertising : Understanding When, How, and Why Advertising Works

Gerard J. Tellis

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£103.00

£81.88

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Global Marketing and Advertising : Understanding Cultural Paradoxes - Book

Global Marketing and Advertising : Understanding Cultural Paradoxes

Marieke de Mooij

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£59.99

£50.14

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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions - Book

Sentiment Analysis : Mining Opinions, Sentiments, and Emotions

Bing (University of Illinois, Chicago) Liu

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£66.99

£56.26

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Advertising and Popular Culture - Book

Advertising and Popular Culture

Jib Fowles

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£103.00

£82.67

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Epica Book 28: Creative Communications - Book

Epica Book 28: Creative Communications

Epica Awards

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£70.00

£54.45

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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More - Book

Strategic Writing : Multimedia Writing for Public Relations, Advertising and More

Charles Marsh

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£81.99

£67.77

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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy - Book

Customer Relationship Management : The Foundation of Contemporary Marketing Strategy

Roger J. (Depaul University, Chicago, IL, USA) Baran

Format: Book (Paperback / softback)

£110.00

£89.26

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Advertising Creative : Strategy, Copy, and Design - Book

Advertising Creative : Strategy, Copy, and Design

Tom Altstiel

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£121.00

£96.26

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Integrated Marketing Communication : Advertising and Promotion in a Digital World - Book

Integrated Marketing Communication : Advertising and Promotion in a Digital World

Jerome M. Juska

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£61.99

£52.43

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Persuasion in Society - Book

Persuasion in Society

Jean G. Jones

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£84.99

£70.07

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Ethics in Public Relations : Responsible Advocacy - Book

Ethics in Public Relations : Responsible Advocacy

Kathy R. Fitzpatrick

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£103.00

£81.88

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Dynamics of Media Writing : Adapt and Connect - Book

Dynamics of Media Writing : Adapt and Connect

Vincent F. Filak

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£103.00

£82.39

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Gambling Advertising : Nature, Effects and Regulation - Book

Gambling Advertising : Nature, Effects and Regulation

Barrie (University of Leicester, UK) Gunter

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£72.99

£60.08

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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English - Book

Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English

Nga-Ki Mavis Ho

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£130.00

£103.80

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Decoding Coca-Cola : A Biography of a Global Brand - Book

Decoding Coca-Cola : A Biography of a Global Brand

Robert (RMIT, Australia) Crawford

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£135.00

£108.88

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Public Relations in the Nonprofit Sector : Theory and Practice - Book

Public Relations in the Nonprofit Sector : Theory and Practice

Richard D. Waters

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£180.00

£100.46

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Principles of Strategic Communication - Book

Principles of Strategic Communication

Derina Holtzhausen

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£58.99

£50.08

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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands - Book

The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic

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£135.00

£108.37

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