Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Sarah Turnbull
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Larry Kelley
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Add to BasketThe Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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Add to BasketThe Ultimate Secrets of Advertising
John Philip Jones
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John Philip Jones
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Add to BasketFables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths
John Philip Jones
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