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Principles of Strategic Communication
Derina Holtzhausen
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Persuasion in Your Life
Shawn T. Wahl
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Advertising Campaign Strategy : A Guide to Marketing Communication Plans
Donald (Middle Tennessee State University) Parente
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Improving the Performance of Sponsorship
Ardi (Henley Business School, UK) Kolah
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Advertising Creative - International Student Edition : Strategy, Copy, and Design
Tom Altstiel
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Sex in Consumer Culture : The Erotic Content of Media and Marketing
Tom Reichert
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Advertising, Promotion, and New Media
Marla R. Stafford
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Advertising and Violence : Concepts and Perspectives
Nora J. Rifon
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Principles of Advertising : A Global Perspective, Second Edition
Monle Lee
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The Commercialization of American Culture : New Advertising, Control and Democracy
Matthew P. McAllister
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Advertising and Promotions : An Integrated Brand Approach, International Edition
Chris (University of Cincinnati) Allen
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Uncover the Hidden Power of Television Programming : ... and Get the Most from Your Advertising Budget
Kevin J. Clancy
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Fables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths
John Philip Jones
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Advertising and Integrated Brand Promotion
Chris (University of Cincinnati) Allen
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Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising
Nancy R. Tag
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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Media Selling : Digital, Television, Audio, Print and Cross-Platform
Charles (University of Missouri School of Journalism, USA) Warner
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Advertising Campaign Strategy : A Guide to Marketing Communication Plans
Donald (Middle Tennessee State University) Parente
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