Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
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Martina (Leeds Beckett University, UK.) Topic
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Gisela (University of Beira Interior, Portugal.) Goncalves
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Danielle Sarver (University for the Creative Arts, UK) Coombs
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Anne W. Njathi
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Adam Lindgreen
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Peter Ruff
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Eric Butow
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Dan S. Kennedy
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Elizabeth (Sheffield Hallam University, UK) Bridgen
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Outi (Jyvaskyla University School of Business and Economics, Niininen
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Ralph (Leeds Beckett University, UK.) Tench
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Amy (University of Minnesota-Twin Cities, USA) O’Connor
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