The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Alexandra Watkins
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Secret Formula : The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Frederick Allen
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Profit over Privacy : How Surveillance Advertising Conquered the Internet
Matthew Crain
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Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Joseph Jaffe
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Ultimate Guide to Google AdWords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen
Honey Parker
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Creating Superfans : How To Turn Your Customers Into Lifelong Advocates
Brittany Hodak
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Why Don't You Want What I Want? : How to Win Support for Your Ideas without Hard Sell, Manipulation, or Power Plays
Rick Maurer
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Between the Lines : Early Advertising in Singapore: 1830s - 1960s
Various
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The Daily You : How the New Advertising Industry Is Defining Your Identity and Your Worth
Turow Joseph Turow
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Beyond Advertising : Creating Value Through All Customer Touchpoints
Yoram (Jerry) Wind
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Agency : Starting a Creative Firm in the Age of Digital Marketing
R. Webb
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The Art of the Pitch : Persuasion and Presentation Skills that Win Business
Peter Coughter
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Endorsements in Advertising : A Social History
Segrave Kerry Segrave
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Imperial persuaders : Images of Africa and Asia in British advertising
Anandi Ramamurthy
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Social Media Success for Every Brand : The Five Pillars That Turn Posts into Profits
Claire Diaz-Ortiz
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Generation M : Young Muslims Changing the World
Shelina Janmohamed
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Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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