Lean Marketing : More Leads. More Profit. Less Marketing.
Allan Dib
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Confessions Of An Advertising Man
David Ogilvy
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Ogilvy on Advertising
David Ogilvy
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Badvertising : Polluting Our Minds and Fuelling Climate Chaos
Andrew Simms
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Book of Ideas : A Journal of Creative Direction and Graphic Design - Volume 1 1
Radim Malinic
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Madison Avenue Makeover : The transformation of Huge and the redefinition of the ad agency business
Michael Farmer
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Creativity For Sale : How to start and grow a life-changing creative career and business
Radim Malinic
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.
Richard Woods
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Graphis Journal Magazine 379
B. Martin Pedersen
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Why Don't You Want What I Want? : How to Win Support for Your Ideas without Hard Sell, Manipulation, or Power Plays
Rick Maurer
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Ultimate Guide to Influencer Marketing
Eric Butow
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Branded Entertainment in Korea
Hyunsun Yoon
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Media Ethics : Cases and Moral Reasoning
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