100 Years of Advertising in British Aviation
Colin Cruddas
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Adcult USA : The Triumph of Advertising in American Culture
James B. Twitchell
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What Chinese Want : Culture, Communism, and China's Modern Consumer
Tom Doctoroff
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Under the Radar : Talking to Today's Cynical Consumer
Jonathan Bond
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Seducing the Subconscious : The Psychology of Emotional Influence in Advertising
Robert (University of Bath, UK) Heath
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The People Business : How Ten Leaders Drive Engagement Through Internal Communications
Annabel Dunstan
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Gen Z Frequency : How Brands Tune In and Build Credibility
Gregg L. Witt
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Provocateur : Images of Women and Minorities in Advertising
Anthony J. Cortese
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The 7 Secrets of Creative Radio Advertising
Tony Hertz
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Essentials of Advertising
Robert Cluley
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Undressing the Ad : Reading Culture in Advertising
Katherine Toland Frith
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An Autobiography
David Ogilvy
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Advertising the American Dream : Making Way for Modernity, 1920-1940
Roland Marchand
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Cracking the Ad Code
Jacob (Hebrew University of Jerusalem) Goldenberg
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Throughout : Art and Culture Emerging with Ubiquitous Computing
Ulrik (Postdoc, University of Copenhagen) Ekman
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Privatising Culture : Corporate Art Intervention since the 1980s
Chin-tao Wu
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Advertising and Identity in Europe : The I of the Beholder
Robin (University of Sheffield.) Warner
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Giants of Sportswear: Fashion Trends throughout the Centuries
Leen Demeester
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Goods : Advertising, Urban Space, and the Moral Law of the Image
Emanuele Coccia
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Marcel, University of Toronto Danesi
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Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives
Timothy de Waal Malefyt
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