Visual Public Relations : Strategic Communication Beyond Text
Simon Collister
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Communicating Projects : From Waterfall to Agile
Ann Pilkington
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Women in PR History
Anastasios (Bournemouth University, UK) Theofilou
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Online Place Branding : The Case of Hong Kong
Phoenix Lam
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Advertising in MENA Goes Digital
Ilhem Allagui
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Content Strategy : A How-to Guide
Guiseppe (East Carolina University, USA) Getto
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Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Ann-Marie Kennedy
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Contemporary Consumption, Consumers and Marketing : Cases from Generations Y and Z
Brendan Canavan
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Challenging Corporate Social Responsibility : Lessons for public relations from the casino industry
Jessalynn R. Strauss
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Global Advertising Practice in a Borderless World
Robert Crawford
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Advertising and Public Memory : Social, Cultural and Historical Perspectives on Ghost Signs
Stefan Schutt
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Explorations in Critical Studies of Advertising
James F. Hamilton
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Motivating SMEs to Cooperate and Internationalize : A Dynamic Perspective
George Tesar
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Communication Strategies for Corporate Leaders : Implications for the Global Market
Pragyan (RIO migration - payment on hold due to no contact with Rath
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Engaging the Heart in Business : A Revolutionary Market Approach Based On Love
Alice Alessandri
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Policymaking for Citizen Behavior Change : A Social Marketing Approach
Nancy R. Lee
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The Economics of Quality, Grades and Brands (Routledge Revivals)
Peter Bowbrick
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Signs in America's Auto Age : Signatures of Landscape and Place
John A. Jakle
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Feminists, Feminisms, and Advertising : Some Restrictions Apply
Kim Golombisky
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Feminist Perspectives on Advertising : What's the Big Idea?
Dunja Antunovic
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