Markteintritt Und -Bearbeitung in Der Automobilindustrie: Volkswagen in Den USA : Eine Empirische Untersuchung Auf Basis Von Dunnings Eklektischem Paradigma
Andreas Fricke
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Das Kaeuferverhalten Bei Oeko-Produkten : Eine Laengsschnittanalyse Unter Besonderer Beruecksichtigung Des Kohortenkonzepts
Andreas Fricke
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