Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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The Psychology of Advertising
Bob M. Fennis
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Advertising and Promotion
Chris Hackley
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Digital Marketing : A Practical Approach
Alan Charlesworth
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