Tested Advertising Methods Paperback
by John Caples, Fred E. Hahn
Paperback
- Information
Description
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts.
There is also new information useful to smaller businesses.
Information
-
Unavailable
- Format:Paperback
- Pages:304 pages, Ill.
- Publisher:Pearson Education (US)
- Publication Date:15/06/1998
- Category:
- ISBN:9780130957016
Information
-
Unavailable
- Format:Paperback
- Pages:304 pages, Ill.
- Publisher:Pearson Education (US)
- Publication Date:15/06/1998
- Category:
- ISBN:9780130957016