The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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The Ultimate Secrets of Advertising
John Philip Jones
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Advertising Organizations and Publications : A Resource Guide
John Philip Jones
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Fables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths
John Philip Jones
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Dictionary of Advertising and Marketing Concepts
Arthur Asa Berger
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Arthur Asa Berger
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