Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Sarah Turnbull
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Add to BasketAdvertising Media Workbook and Sourcebook
Larry Kelley
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Add to BasketDictionary of Advertising and Marketing Concepts
Arthur Asa Berger
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Add to BasketAdvertising Media Workbook and Sourcebook
Larry Kelley
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Add to BasketAds, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Arthur Asa Berger
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