Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Chris (University of Cincinnati) Allen
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Add to BasketDictionary of Advertising and Marketing Concepts
Arthur Asa Berger
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Chris (University of Cincinnati) Allen
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Advertising and Integrated Brand Promotion
Chris (University of Cincinnati) Allen
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Add to BasketAds, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Arthur Asa Berger
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