Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Matt Bourn
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Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Zontee (Founder of Media Volery and Director of Strategy) Hou
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Rachel Miller
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Add to BasketData Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Gordon Glenister
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Marguerite L Weber
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Ayantunji (University of East London, UK) Gbadamosi
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Gordon R. (University of Cardiff, UK) Foxall
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Sunghan (Shanghai Jiao Tong University, China) Ryu
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Marta Minier
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Federica Carlotto
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Fatema (University of Greenwich, UK.) Kawaf
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Nada R. Sanders
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Mark G. Edwards
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Add to BasketCreative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Christine A. Eastman
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Mara Einstein
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Luca Iandoli
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Sira Abenoza
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Deborah A. (SUNY Buffalo State College, USA) Silverman
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Add to BasketMedia Ethics : Cases and Moral Reasoning
Clifford G. Christians
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Claas Florian Engelke
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