Media Ethics : Cases and Moral Reasoning
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Creative Content Kit : A Method to Ideate and Create Content Strategy
Ana Bender
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D&AD. The Copy Book
D&AD
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Music Marketing : Press, Promotion, Distribution, and Retail
Mike King
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Small Business Marketing Kit For Dummies
Barbara Findlay Schenck
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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HOFFMAN
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New Directions in Consumer Research
Paul Hewer
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Marketing in China
Yonggui Wang
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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Marketing Research
David F. Birks
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The History of Marketing Thought
Mark Tadajewski
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Critical Marketing Studies
Mark Tadajewski
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Media Audiences
Barrie Gunter
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Macromarketing
Stanley Shapiro
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Business-to-Business Marketing
Nick Ellis
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Service Marketing
Steve Baron
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Political Marketing
Paul Baines
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Free the Beagle : A Journey to Destinae
Roy H. Williams
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