Designing and Delivering Superior Customer Value : Concepts, Cases, and Applications, Paperback / softback Book

Designing and Delivering Superior Customer Value : Concepts, Cases, and Applications Paperback / softback

Part of the Routledge Revivals series

Paperback / softback

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First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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