Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism
Don Peppers
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Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism
Don Peppers
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Managing Customer Relationships : A Strategic Framework
Don Peppers
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Managing Customer Experience and Relationships : A Strategic Framework
Don Peppers
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
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Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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One to One B2B : Customer Development Strategies for the Business-to-business World
Don Peppers
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