The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Add to BasketManaging Customer Experience and Relationships : A Strategic Framework
Don Peppers
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Designing and Delivering Superior Customer Value : Concepts, Cases, and Applications
Art (Nova Southeastern University, Fort Lauderdale, USA) Weinstein
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Add to BasketDesigning and Delivering Superior Customer Value : Concepts, Cases, and Applications
Art (Nova Southeastern University, Fort Lauderdale, USA) Weinstein
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Add to BasketThe Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
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Add to BasketCustomer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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Add to BasketThe Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Add to BasketSuperior Customer Value : Strategies for Winning and Retaining Customers, Third Edition
Art (Nova Southeastern University, Fort Lauderdale, USA) Weinstein
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Add to BasketOne to One B2B : Customer Development Strategies for the Business-to-business World
Don Peppers
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