Hooked : How to Build Habit-Forming Products
Nir Eyal
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Brand Positioning With Power : Maximize Your Marketing Impact
Robert S. Gordon
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Storytelling in Marketing and Brand Communications
S M A Moin
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Place Marketing and Temporality
Gary Warnaby
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
Andrei O. J. Kwok
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Influence by Robert B. Cialdini - A Concise Understanding in 30 Minutes (30 Minute Expert Series)
30 Minute Expert Series
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
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