B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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Insight Selling : Surprising Research on What Sales Winners Do Differently
Mike Schultz
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Rainmaking Conversations : Influence, Persuade, and Sell in Any Situation
Mike Schultz
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Professional Services Marketing : How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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