Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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