Services Marketing : Managing the Service Value Chain Paperback / softback
by Manfred Bruhn
Paperback / softback
- Information
Description
The first European Services Marketing text that looks at the importance of the Service Value Chain in improving both customer value and bottom line performance.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:504 pages
- Publisher:Pearson Education Limited
- Publication Date:10/11/2005
- Category:
- ISBN:9780273681571
Information
-
Unavailable
- Format:Paperback / softback
- Pages:504 pages
- Publisher:Pearson Education Limited
- Publication Date:10/11/2005
- Category:
- ISBN:9780273681571