Qualitative Research in Digital Environments : A Research Toolkit
Alessandro Caliandro
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The Cambridge Handbook of Consumer Psychology
Michael I. Norton
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Assembling Consumption : Researching actors, networks and markets
Robin (University of Melbourne, Australia) Canniford
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Studying Audiences : The Shock of the Real
Virginia Nightingale
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The ROI of Pricing : Measuring the Impact and Making the Business Case
Stephan (Value Innoruption Advisors, USA) Liozu
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Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Cult of Analytics : Data analytics for marketing
Steve (Quru Oy, Finland) Jackson
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Alternative Market Research Methods : Market Sensing
Alison Lawson
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Customer Visits: Building a Better Market Focus : Building a Better Market Focus
Edward F. McQuarrie
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Lifestyle Market Segmentation
Art Weinstein
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Creating Images and the Psychology of Marketing Communication
Lynn R. Kahle
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Consumer Expectations : Micro Foundations and Macro Impact
Richard Thomas (University of Michigan, Ann Arbor) Curtin
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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
Marc H. (Professor and Department Chair, Entrepreneurship and I Meyer
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Gendering Theory in Marketing and Consumer Research
Zeynep (Concordia University, Montreal, Canada) Arsel
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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The Customer Experience Model
Adyl Aliekperov
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