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Celebrity Bromances : Constructing, Interpreting and Utilising Personas - Book

Celebrity Bromances : Constructing, Interpreting and Utilising Personas

Celia Lam

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£135.00

£109.85

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Nation Branding : Concepts, Issues, Practice - Book

Nation Branding : Concepts, Issues, Practice

Keith Dinnie

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£155.00

£125.18

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Persuasion in Society - Book

Persuasion in Society

Jean G. Jones

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£135.00

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Advertising Management in a Digital Environment : Text and Cases - Book

Advertising Management in a Digital Environment : Text and Cases

Larry D. (University of Houston, USA) Kelley

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£180.00

£144.35

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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour - Book

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Charity Marketing : Contemporary Issues, Research and Practice - Book

Charity Marketing : Contemporary Issues, Research and Practice

Fran (University of Suffolk, UK) Hyde

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£135.00

£93.39

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Information Asymmetry in Online Advertising - Book

Information Asymmetry in Online Advertising

Jan W. (Cracow University of Economics, Poland) Wiktor

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£135.00

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The Dynamics of Influencer Marketing : A Multidisciplinary Approach - Book

The Dynamics of Influencer Marketing : A Multidisciplinary Approach

Jose M. Alvarez-Monzoncillo

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£135.00

£109.55

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Communicating Projects : From Waterfall to Agile - Book

Communicating Projects : From Waterfall to Agile

Ann Pilkington

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£135.00

£109.85

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Digital Marketing : A Practical Approach - Book

Digital Marketing : A Practical Approach

Alan Charlesworth

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£155.00

£125.18

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Advertising and the Mind of the Consumer : What works, what doesn't and why - Book

Advertising and the Mind of the Consumer : What works, what doesn't and why

Max Sutherland

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£135.00

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Humor in Advertising : Classic Perspectives and New Insights - Book

Humor in Advertising : Classic Perspectives and New Insights

Marc G. Weinberger

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£135.00

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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations - Book

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

Martina (Leeds Beckett University, UK.) Topic

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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth - Book

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£110.06

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Content Strategy : A How-to Guide - Book

Content Strategy : A How-to Guide

Guiseppe (East Carolina University, USA) Getto

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£125.00

£101.44

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Strategic Communication : An Introduction to Theory and Global Practice - Book

Strategic Communication : An Introduction to Theory and Global Practice

Jesper (Lund University, Sweden) Falkheimer

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Strategic Integrated Marketing Communications - Book

Strategic Integrated Marketing Communications

Larry (Larry Percy Consulting, USA) Percy

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£155.00

£125.18

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The Routledge Handbook of Nonprofit Communication - Book

The Routledge Handbook of Nonprofit Communication

Gisela (University of Beira Interior, Portugal.) Goncalves

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£195.00

£155.86

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Essentials of Marketing : Theory and Practice for a Marketing Career - Book

Essentials of Marketing : Theory and Practice for a Marketing Career

David (Newcastle Business School, UK) Brown

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£175.00

£140.52

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Contemporary Consumption, Consumers and Marketing : Cases from Generations Y and Z - Book

Contemporary Consumption, Consumers and Marketing : Cases from Generations Y and Z

Brendan Canavan

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£135.00

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Strategic Communications in Russia : Public Relations and Advertising - Book

Strategic Communications in Russia : Public Relations and Advertising

Katerina Tsetsura

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£150.00

£121.56

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Social Media Campaigns : Strategies for Public Relations and Marketing - Book

Social Media Campaigns : Strategies for Public Relations and Marketing

Carolyn Mae Kim

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£135.00

£109.85

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Experiential Marketing : Case Studies in Customer Experience - Book

Experiential Marketing : Case Studies in Customer Experience

Wided (B&C Consulting Group) Batat

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£120.00

£97.60

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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies - Book

Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies

Amanda Sikarskie

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£135.00

£110.06

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