Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Chris (University of Cincinnati) Allen
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Sandra Moriarty
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Sandra Moriarty
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Chris (University of Cincinnati) Allen
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Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Sandra Moriarty
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Chris (University of Cincinnati) Allen
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