Corporate Reputation, Brand and Communication
Stuart Roper
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Marketing Communications
Chris Fill
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Marketing Communications : Touchpoints, sharing and disruption
Chris Fill
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Essentials of Marketing Communications : Touchpoints, Sharing And Disruption
Chris Fill
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Advertising : strategy, creativity and media
Chris Fill
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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