Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Keller
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Marketing 2016
O. C. (Auburn University) Ferrell
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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Strategic Brand Management : A European Perspective
Kevin Keller
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Marketing Strategy
Michael (Florida State University) Hartline
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Foundations of Marketing
William (Texas A&M University) Pride
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