Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior, Global Edition
Michael Solomon
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Storytelling in Marketing and Brand Communications
S M A Moin
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Premium by Design : How to Understand, Design and Market High End Products
Marco Bevolo
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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The Practice of Market Research
Yvonne McGivern
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