The Advertising Age Encyclopedia of Advertising Multiple-component retail product
by John McDonough, Karen Egolf
Multiple-component retail product
- Information
Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory.
Also includes a color insert.
Information
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Out of StockMore expected soonContact us for further information
- Format:Multiple-component retail product
- Pages:2000 pages
- Publisher:Taylor & Francis Inc
- Publication Date:22/11/2002
- Category:
- ISBN:9781579581725
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Multiple-component retail product
- Pages:2000 pages
- Publisher:Taylor & Francis Inc
- Publication Date:22/11/2002
- Category:
- ISBN:9781579581725