The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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Pitch, Tweet, or Engage on the Street : How to Practice Global Public Relations and Strategic Communication
Kara Alaimo
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Beyond Hofstede : Culture Frameworks for Global Marketing and Management
Cheryl Nakata
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Visual Identity : Promoting and Protecting the Public Face of an Organization
Susan Westcott Alessandri
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Media Production Agreements : A User's Guide for Film and Programme Makers
Philip Alberstat
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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The Decentralized Energy Revolution : Business Strategies for a New Paradigm
C. Burger
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The Challenge for Japanese Multinationals : Strategic Issues for Global Management
H. Takahashi
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A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
P. Donze
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Global Public Relations : Spanning Borders, Spanning Cultures
Alan R. (University of North Carolina, US University of North Freitag
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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