Real Estate Marketing : Strategy, Personal Selling, Negotiation, Management, and Ethics
M. Joseph Sirgy
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Market Analysis : Assessing Your Business Opportunities
William Winston
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Green Consumerism: Perspectives, Sustainability, and Behavior
Ruchika Singh Malyan
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Green Consumerism: Perspectives, Sustainability, and Behavior
Ruchika Singh Malyan
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Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Thomas Rudolph
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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High-Impact Sales Force Automation : A Strategic Perspective
Glen (GSP & Associates, LLC, Placitas, New Mexico, USA) Petersen
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High-Impact Sales Force Automation : A Strategic Perspective
Glen (GSP & Associates, LLC, Placitas, New Mexico, USA) Petersen
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Focused Issue on The Marketing Process in Organizational Competence
Ron Sanchez
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IRCD Services Marketing
HOFFMAN
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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