Marketing Concepts and Strategies
Sally (Coventry University, UK) Dibb
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The Marketing Casebook : Cases and Concepts
Sally (Coventry University, UK) Dibb
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Marketing Planning
Sally (Coventry University, UK) Dibb
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The Market Segmentation Workbook : Target Marketing for Marketing Managers
Sally (Coventry University, UK) Dibb
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Marketing Essentials
Lyndon (Coventry University, UK) Simkin
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